Israel’s Kibbutzim have a media campaign in the works that highlights the ecological benefits of their communal groups according to the Guardian.
The campaign, focusing on 140 sites in the north and south of the country, aims to tout the benefits of kibbutz living for a hip, new eco-aware generation. Re-branded for the 21st century, socialist ideals are downgraded in favour of environmental ethics and organic farming replaces conventional agriculture.
Others describe the development of the new kibbutzim as a confirmation of a changing world. Their reinvention will concentrate mainly on the communes’ eco-credentials in an attempt to add ballast to Israel’s environmental reputation. All new construction will be energy-efficient, using solar power and recycling water where possible. Plans to phase out conventional agriculture and replace it with organic farming are advanced, a move welcomed by the Negev Desert kibbutz, which is suffering from the effects of climate change. Another nod to the modern age includes the installation of wi-fi internet access.
It sounds like the Green Kibbutz Movement, which has been encouraging a movement towards ecology within Kibbutzim, has fully taken root.
Read the Guardian article on Green Kibbutz.